In year 1990, we started our business under the name “Car Image Co. Ltd”, after separation from the joint venture company with a famous Japanese alloy wheels company specialized in OEM production. In year 1997, we started to export our products to United States, European countries, Australia and Middle East under the brand “Lenso”, which now our market coverage is more than 45 countries around the world. In year 1999, the company won prestigious “Best Wheels Award” from Melbourne Auto Salon, Australia In year 2001, one of our hottest model, S7 or Se7en, was selected to be used for leading actor in “The Fast and The Furious” which got Number 1st in Box Office (USA) a week in summer 2001. In year 2004, the company achieved a momentous milestone in its development when the original Car Image Co., Ltd was renamed as Lenso Wheel Co., Ltd. In year 2007, after years of experience and strong determination to be a leader in alloy wheels business both design and quality, the “Samurai Series” were introduced to the market and became Lenso’s legendary product. With its originality in design and first class quality, the Samurai earns a lot of praises from public and car lovers around the world. As a result, the original Samurai has been one the most copied and counterfeited wheels in the world. In 2008, Lenso Wheel introduced the new infinity “L” as the new logo and also launched our sport brand “Raiden” . The Raiden’s best seller was the racer’s wheels-of-choice the Raiden Project-D series “The D1R”.
Today, the company is as committed as ever to providing only high-quality alloy wheels and manufacturing the very best the world has to offer. From conceptual design to final rim construction, Lenso wheels have no equals. The company’s high-quality standards are resoundingly confirmed and validated by its achievement ofPrestigious awards: ISO9002 and ISO/TS 16949- as assessed by TÜV Rheinland.
To ensure that every wheel that leaves the Lenso Wheel Co., Ltd. factory is in top condition, the company rigorously adheres to strict quality control procedures applied at all stages of production and this is done in accordance with the most advanced standards for international automotive industries, including JWL and TÜV. All incoming materials are carefully inspected and tested for mechanical and technical suitability based on international standards requirements. To ensure smooth workflow, each work station is connected via a modern conveyor system while painting and finishing processes are computerized to ensure exceptional levels of efficiency and accuracy. At the same time, all finished products are randomly examined by highly-skilled staff to ensure that their quality is uncompromised and their functionality of the highest order through Lenso’s strong quality culture.